This policy explains how MCEL uses cookies and similar technologies, the categories used, the providers involved, and how you can manage or withdraw consent.
This Cookie Policy applies to this website. MCEL is a digital brand of Mega Commercial Enterprises Limited, an Irish-registered company, incorporated under Company Number 726999, with its registered office at 77 Camden Street Lower, Dublin, D02 XE80, Ireland (“MCEL”, “we”, “our” or “us”). Our website uses cookies and similar technologies to support functionality, security, preferences, analytics, communication features, embedded content and visitor experience. This policy should be read together with our Privacy Policy and Terms of Service.
A cookie is a small text file placed on your computer, mobile device or browser when you visit a website. Cookies help a site function properly, remember choices, support security, measure performance and understand how visitors use the site. Cookies may be session cookies, which expire when you close your browser, or persistent cookies, which remain for a defined period or until you delete them.
Our website may also use scripts, pixels, tags or web beacons — small pieces of code or invisible image elements that help the site function, measure performance, support security or load embedded content. For convenience, this policy refers to cookies and similar technologies collectively as “cookies”.
We use cookies to operate and secure the website, remember your preferences (including your cookie choices), measure and improve performance, load embedded content, and — where enabled and consented to — support analytics and marketing.
Strictly necessary cookies
Required for the website to work — page loading, security, form protection, and remembering your consent choices. These may be set without consent where permitted by law.
Preference / functional cookies
Remember choices such as language or display settings.
Analytics / statistics cookies
Help us understand how visitors use the site so we can improve it. Set only after consent where required.
Marketing / tracking cookies
Measure campaigns and, where enabled, support retargeting across sites. Set only where permitted and, where required, after consent.
Embedded content / social media cookies
Set by third-party media, maps or messaging features you interact with, under their own policies.
The table below summarises the cookie categories we may use, their purpose and typical examples, described generically; the specific cookies in use are listed in section 6a below.
This section lists the specific cookies set on mcel.ai as at the date of this policy. Our cookie use is deliberately limited, and we set no cookies other than those listed.
mcel-consent — first-party, set by MCEL. Records your cookie choice, the date it was given and the version of this policy it relates to, so you are not asked again on every page. Retained for 12 months. Category: strictly necessary.
_ga — Google Analytics, loaded through Google Tag Manager. Distinguishes one visitor from another so that visits can be counted. Set only after you accept analytics cookies. Retained for 2 years. Category: analytics.
_ga_PBVNEQM59C — Google Analytics, loaded through Google Tag Manager. Retains session state for the Google Analytics property used by this website. Set only after you accept analytics cookies. Retained for 2 years. Category: analytics.
Cloudflare Turnstile — third-party, provided by Cloudflare, Inc. Loaded only on our Contact page, where it checks that the enquiry form is being completed by a person rather than an automated script. It sets no cookie on mcel.ai. It loads a script from challenges.cloudflare.com which reads browser and device signals to make that check, and may store data inside its own frame for the duration of the check. It does not track you across other websites and is never used for advertising, profiling or analytics. Category: strictly necessary — used solely to prevent spam and abuse of our contact form, and so it runs without consent, as permitted by law.
If you reject non-essential cookies, only the mcel-consent cookie is set and no Google Analytics cookies are created. You can change or withdraw your choice at any time using the ‘Cookie Settings’ link in the footer of every page. Withdrawing consent is as straightforward as giving it.
Our website uses a cookie consent tool to manage your choices. Cookies and similar technologies may be connected with website functionality, hosting and security, spam prevention, consent management, analytics where enabled, contact forms, embedded content and communication features.
These may involve third-party providers such as our website platform and hosting providers, security and spam-prevention tools (including Cloudflare Turnstile on our contact form), our cookie consent tool, analytics providers where enabled, embedded-media providers, and communication platforms such as WhatsApp or LinkedIn where links or embedded features are used. We do not publicly list every internal website plugin, security tool or administrative component unless it is necessary for transparency because it places visitor-facing cookies. Third-party providers may set their own cookies under their own policies, and MCEL does not control cookies placed directly by third-party platforms once their content is loaded. The exact cookies, providers, durations and purposes may change as our functionality and integrations evolve.
When you first visit the website, a cookie consent banner lets you accept all cookies, reject non-essential cookies, or manage your preferences by category. Non-essential cookies are only set where legally permitted and, where required, after you provide valid consent, and your choices are stored so we can remember them and demonstrate compliance.
You can change or withdraw your consent at any time using the cookie settings link or the floating cookie icon on the website ( “Open cookie settings” ).
You can also manage or disable cookies through your browser settings — most browsers let you delete cookies, block them, or be notified before they are stored. Instructions are usually in your browser's Help, Privacy or Settings section. Some browsers also offer a “Do Not Track” or Global Privacy Control signal, which we will honour where we are required or able to. Disabling certain cookies may affect website functionality, security, forms, preferences or embedded content.
Session cookies expire when you close your browser; persistent cookies remain for a defined period or until you delete them. Consent records are kept for a reasonable period to demonstrate compliance. Third-party cookies have retention periods set by the relevant provider — review their information for details.
Where the GDPR and the ePrivacy Regulations (S.I. No. 336/2011) apply, the legal basis for cookies may include consent, legitimate interests, contractual necessity or the need to provide requested functionality. Strictly necessary cookies are used to provide essential functionality, security or a service you request. Non-essential cookies, including analytics and marketing cookies, are only used after valid consent has been obtained.
Some providers connected with the website may process data outside the European Economic Area (EEA). Where applicable, appropriate safeguards are used, such as adequacy decisions, Standard Contractual Clauses or other legally recognised mechanisms.
MCEL does not use cookies or tracking technologies on this website to make solely automated decisions that produce legal or similarly significant effects on visitors.
Depending on your location, you may have rights over your personal data, including access, rectification, erasure, restriction, objection, portability, and withdrawal of consent. You may also complain to a supervisory authority — as MCEL is established in Ireland, the Data Protection Commission (www.dataprotection.ie) is the relevant authority. Full details, including the DPC's address, are in our Privacy Policy.
We take reasonable technical and organisational measures to help protect personal data and website systems, including SSL/TLS encryption, access controls, security monitoring, firewall and malware protection, spam prevention and secure hosting. However, no internet transmission or storage method can be guaranteed to be completely secure.
We may update this Cookie Policy from time to time to reflect legal requirements, operational or technology changes, cookie-banner updates, third-party changes or service modifications. The latest version will always be published on this page with an updated revision date.
For any question about this Cookie Policy, contact:
Brand: MCEL (mcel.ai) — a digital brand of Mega Commercial Enterprises Limited
Company: Mega Commercial Enterprises Limited
Registration: Registered in Ireland · Company Number 726999
Registered address: 77 Camden Street Lower, Dublin, D02 XE80, Ireland
Email: [email protected]
Phone: +353 87 148 3870
Website: https://www.mcel.ai/
We use strictly necessary cookies to make this site work. With your consent, we also use analytics cookies to understand how the site is used, plus preference and marketing cookies where relevant — nothing is ever sold or shared. Change or withdraw your choice at any time via ‘Cookie Settings’ in the footer. Details: Cookie Policy · Privacy Policy.
Required for the site to function — remembering this consent choice and securing form submissions. These cannot be switched off and store no personal data beyond your consent record.
Would remember choices you make (such as region or display settings) to personalise your visit. Currently unused — leaving it off changes nothing today.
Google Analytics 4 (via Google Tag Manager) helps us understand how visitors use the site — pages visited, time on page — so we can improve it. IP addresses are anonymised. No advertising use.
Would allow measurement of advertising campaigns if we ever run them. Currently unused — leaving it off changes nothing today.