A two-practitioner aesthetics clinic in Galway was quietly losing leads after hours and across four channels. MCEL layered a lead-capture and response system over its existing tools — and it paid for itself within a fortnight.
of enquiries acknowledged automatically after go-live
average response time for new enquiries
booked appointments within the first 60 days
Claddagh Aesthetics is a two-practitioner medical aesthetics clinic in Galway, established in 2019, offering skin consultations, injectables and facial therapies. A strong local reputation and an active Instagram following meant enquiries came in steadily — around 35 a month across four channels.
Inside the business, though, the response process was inconsistent. The owner, who also treats patients, managed every enquiry personally — replying between appointments, at lunch, or at the end of the day. On busy treatment days some messages went unanswered until the next morning; weekend and evening enquiries often sat until Monday.
When the team looked at the numbers, the picture was clear: fewer than four in ten website enquiries were converting into booked appointments. Potential clients weren't complaining — they simply weren't following up. In a competitive market where several clinics offer similar treatments, timing was costing the business more than reputation could make up for.
MCEL ran a structured enquiry audit — how messages reached the clinic, how long they waited, and where the drop-off happened — and found four specific failure points.
Around 40% of enquiries arrived outside working hours and got no acknowledgement until the next day, by which point competing clinics had replied.
Website form, email, WhatsApp and Instagram DMs each lived separately, with no unified view; lower-priority channels were frequently missed.
When the owner was in treatments, lead details were noted informally or not at all, and warm leads who hadn't booked were rarely contacted again.
A client who submitted an enquiry received no confirmation it had even been seen — a friction point that eroded trust before the first real conversation.
MCEL designed and configured a lead-capture and response system tailored to the clinic's channels, treatment types and workflow. The build took four working days, sat on top of the clinic's existing tools, and required no technical work from the owner.
Reviewed every route a client could use to make contact and identified where messages were dropped or delayed.
A structured enquiry form replaced the generic contact form, capturing treatment interest, preferred time and contact details, with gentle qualifying questions in the clinic's voice.
Every new enquiry now triggers an immediate, personalised message confirming receipt and setting a clear expectation for follow-up — warm, professional and unhurried.
All leads land in one organised view with details, type and timestamp, tagged by treatment interest; the owner gets a clean notification per lead instead of monitoring four inboxes.
For leads who didn't book immediately, a short, non-intrusive follow-up sequence sends automatically at a timed interval — which alone recovered a measurable number of leads who just needed a second touch.
Mapped every channel and the client journey, identified the gaps, and recommended the Growth System package.
Enquiry form installed, acknowledgement messages written, lead routing set up, follow-up sequences drafted and approved.
Full end-to-end testing across all channels; owner briefed on notifications, with no ongoing technical management.
MCEL stayed available to refine message copy on early responses and fine-tune follow-up timing.
The thing that surprised me most was the follow-up sequence. I assumed most people who didn't book immediately weren't interested. It turned out many of them just needed a second message.
— Clinic Owner, Claddagh AestheticsThe system went live in the third week of the month. Results were measurable within the first full four-week cycle and more pronounced by the end of the second month.
of enquiries acknowledged automatically, day or night
average response time for a new enquiry
fewer missed messages — from a regular occurrence to near-zero
booked appointments in the second full month versus the prior year
to recover the full cost of the system from recovered bookings
four separate channels consolidated into one organised view
Before & After
No acknowledgement until next business day
Instant acknowledgement, 24/7
RESOLVEDFour inboxes checked separately
One organised view for every channel
RESOLVEDDepended on memory; rarely a second touch
Automated, timed follow-up sequence
RESOLVEDNo confirmation the message was seen
Immediate, on-brand acknowledgement
RESOLVEDUnder 40% of website enquiries booked
+31% appointments within 60 days
IMPROVEDThe clinic already had the hard part — a strong reputation and steady demand. What it lacked was a reliable way to respond quickly and consistently across every channel, at every hour.
By layering a lead-capture and response system over the tools the clinic already used, MCEL closed the after-hours gap, unified four channels, and added the follow-up step that recovered leads the business didn't know it was losing — all without changing how the clinic works day to day.
For an appointment-based business in a competitive market, that combination — instant response plus structured follow-up — turned steady enquiries into booked treatments, and paid for itself almost immediately.
This clinic runs MCEL’s Lead Capture and Customer Response system. Here is the system itself, and a demo you can try.
The free enquiry audit takes under 30 minutes and needs no technical preparation. We review your current setup and show you exactly what a better system would look like for your business.
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